Marketing Your Photo Services on Facebook

If you’re a working photographer—be it part time, on the side or full time—it would be a bit behind the times to advise you to set up a Facebook page as most savvy photographers have been connected for quite some time. However, with so many large friend lists, event notifications and status updates to read, your message could easily get lost in the myriad of updates about the best barbeque in town and little Johnny’s latest accomplishment.

To make your Facebook presence more interactive, consider making posts more conversational and request responses. For example, use your status update to ask opinions about on-location ideas, holiday specials you might run and more. Asking for input allows your friends and fans to become more connected to you by keeping the dialog moving forward. It can also provide you with valuable feedback and input you’d likely otherwise miss.

If you have a blog and are actively adding ideas and other content, make sure to use the status update to link to it. However, don’t just add the link and a basic description. Make sure to create a teaser sentence such as, “Top Ten Reasons You Don’t Want Your Brother/Uncle/Friend Photographing Your Wedding.” Your title needs to be compelling enough to compete with the litany of other updates being posted.

Facebook is one of the most effective –and free—ways to get the word out about your services, specials and promotions. Approaching it with some quality content and a sense of humor can help your business get noticed as well as earn new ‘friends’ through referrals.